Music Videos on Disney+

Music videos began rolling out on Disney+ last year, introducing a new content type that needed to feel distinct from traditional series and film. As a Visual Designer, I shaped the art direction and editorial approach for music video artwork, creating a differentiated system that clarified hierarchy across parent titles, video type, and song information. I iterated across multiple directions to adapt to evolving requirements, and led onboarding for external vendors to ensure consistent, high-quality execution at scale across a high volume of assets under tight timelines.