DisneyNOW

DisneyNOW was a streaming app and website that unified content from Disney Channel, Disney Junior, and Disney XD, including live TV, full episodes, and games. A token-based rewards program was designed for DisneyNOW to incentivize user engagement by awarding digital pins for completing in-app activities such as watching videos and playing games.

I collaborated with the DisneyNOW team to define and art direct the visual language of digital pins, reimagining real-world collectibles for an interactive product experience. Leveraging illustration, product layout, and a strong creative vision, I presented concepts to stakeholders to secure alignment and bring the experience to life.