Top 10 Badges

The Top 10 feature on Disney+ highlights the most popular movies and series on the platform, guiding discovery through timely, relevant content. I designed the Top 10 badging system to clearly surface this information while maintaining a polished, cohesive presence within the interface. Given the need to work across an extensive existing asset library, I conducted a comprehensive review of hundreds of titles to ensure badge placement—ultimately landing on the top-left corner—consistently preserved key artwork and character visibility. In doing so, I refined and unified the visual identity across Streams, Disney+ branded collections (All Collections, Podcasts, Coming Soon), and Top 10, strengthening overall brand equity and consistency across the product experience.