Marvel Character Collections

I led the visual identity for Marvel Character collections, defining an art direction that created cohesion across a diverse range of characters and tones. Developed a scalable system inspired by the Infinity Stones, using color to differentiate characters and dynamic, collage-driven backgrounds that frame each hero with cinematic moments from across the Marvel universe. Our team partnered closely with Marvel Studios to present concepts, gather feedback, and secure creative alignment, and onboarded additional designers to extend the system across new collections while maintaining visual quality and consistency.